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BestsellerIntermediateBusiness Analytics

Business Analytics & AI

Business Analytics & AI is the most sought-after skill set for managers, consultants, and analysts. This course teaches you how to collect, analyse, and visualise data to drive strategic decisions — using tools like Excel, SQL, Power BI, and AI-powered analytics platforms. You will work on real business case studies from day one.

4.9(1842 reviews)
6 Months36 lessonsCertificate included
Business Analytics & AI

What you will learn

Master Excel for advanced data analysis and financial modelling
Write SQL queries to extract and manipulate business data
Build interactive dashboards in Power BI and Tableau
Apply AI and machine learning concepts to business problems
Conduct market research, competitive analysis, and forecasting
Present data-driven insights to senior stakeholders
Understand KPIs, OKRs, and business performance frameworks
Work through real-world case studies from FMCG, banking, and e-commerce

Curriculum

14 modules · 36 lessons · 6 Months

Introduction to Excel: overview of interface and core functionalities | Arithmetic operators: addition, subtraction, multiplication, division | Basic formulas and functions: SUM, AVERAGE, MIN, MAX | Sorting & filtering: organising and refining datasets | Statistical and mathematical functions: STDEV, COUNTIF, and more | Conditional formatting for visual data insights | Lookup, Index & Match: VLOOKUP, HLOOKUP, INDEX, MATCH | Logical & text functions: IF, AND, OR, CONCATENATE | Pivot tables and charts: summarising data and visual reports | Data cleaning techniques: removing duplicates, handling missing data | What-if analysis & scenario management | Dashboards & charts: creating dynamic Excel dashboards | Regression & forecasting: using Excel for predictive analytics

Your Learning Journey

What happens after the curriculum

The course is just the beginning. Here is the full programme roadmap that takes you from learner to placed professional.

1

Soft Skills Training

Communication, leadership, critical thinking, and workplace etiquette — the edge that separates good professionals from great ones.

2

Live Internship

Work on real client briefs with industry mentors. Build experience that goes straight onto your CV before you even graduate.

3

Freelance Projects Training

Learn how to source, pitch, and deliver freelance projects. Start earning independently while you are still learning.

4

360° Placement Support

Resume building, mock interviews, LinkedIn optimisation, and direct referrals to our 200+ hiring partners across India and abroad.

5

Industry Certificate

Final milestone

Receive an inGrade-certified credential recognised by top employers. Share it on LinkedIn and let your skills speak for themselves.

Hands-on Projects

Real-world projects you will build

Every project is designed around actual business problems — giving you a portfolio that speaks louder than any certificate.

Customer Lifetime Value (CLV) Analysis

Analyse purchasing history to calculate CLV for each customer. Use predictive modelling to forecast future CLV and target high-value customers for marketing and loyalty programmes.

Market Basket Analysis for Retail

Analyse transaction data to identify associations between products purchased together. Use association rules mining to uncover patterns and optimise product placement, promotions, and inventory.

Marketing Campaign Effectiveness Analysis

Evaluate marketing campaigns by analysing conversion rates, ROI, and customer acquisition costs. Identify successful strategies and optimise marketing budgets for maximum impact.

Sales Forecasting & Demand Planning

Use predictive models to forecast future sales and product demand, considering seasonality and market trends to optimise inventory management and reduce stockouts.

Risk Management & Fraud Detection

Build risk assessment models to evaluate credit, fraud, or operational risks. Implement fraud detection algorithms to identify and mitigate suspicious activities in real-time.

Supply Chain Analytics & Vendor Management

Analyse data to optimise inventory, minimise lead times, and enhance supplier performance. Identify cost-saving opportunities and process improvements across the supply chain network.

Customer Segmentation & Personalisation

Segment customers based on demographics, geography, or behaviour. Tailor marketing strategies and product recommendations to meet each segment's preferences and needs.

Business Performance Dashboard & KPI Monitoring

Develop interactive dashboards to track KPIs like revenue, profit margins, customer satisfaction, and market share. Visualise data trends and anomalies to support data-driven decisions.

Industry Case Studies

Learn from real industry outcomes

Each case study is drawn from an actual business scenario — so you understand not just the technique, but the impact it creates.

E-commerce

Customer Segmentation for E-commerce

Analyse customer data to segment users by behaviour and preferences. Tailor marketing strategies for each segment to boost conversion rates and satisfaction.

3.2×

Conversion lift

View case study
Manufacturing

Predictive Maintenance in Manufacturing

Use sensor data to predict equipment failures before they occur. Schedule maintenance preemptively to reduce downtime and operational costs.

40%

Downtime reduction

View case study
Retail

Inventory Optimisation for Retail

Analyse sales and demand data to optimise inventory levels. Minimise stockouts and excess inventory to improve supply chain efficiency.

28%

Cost savings

View case study
Healthcare

Operational Efficiency in Healthcare

Analyse patient flow and resource utilisation data to identify inefficiencies. Optimise workflows and staffing levels to enhance patient care and satisfaction.

35%

Wait time cut

View case study

Frequently asked questions

Everything you need to know before you enrol.

No prior analytics or programming background is required. The programme starts with Excel fundamentals and builds progressively through SQL, Power BI, Tableau, Python, R, Machine Learning, and AI tools. Basic computer literacy is all you need to get started.

You will gain hands-on proficiency in Excel (Basic to Advanced), SQL, Power BI, Tableau, Python (Pandas, Matplotlib, Seaborn), R Programming, SAS, SPSS, Alteryx, Google Analytics, BigQuery, KNIME, and AutoML — the complete toolkit used by business analysts and data professionals across industries.

The programme is divided into 14 modules spread across 6 months — covering Excel, SQL, Power BI, Tableau, Python, R Programming, Data Analysis Techniques, Statistics & Hypothesis Testing, Machine Learning, Advanced Data Tools, Advanced ML Techniques, Big Data Analytics, AI and Automation, and Ethics in Business Analytics. Each module includes live sessions, assignments, and real-world projects.

Yes. You will complete 8 industry-grade projects including Customer Lifetime Value Analysis, Market Basket Analysis, Marketing Campaign Effectiveness, Sales Forecasting, Risk Management & Fraud Detection, Supply Chain Analytics, Customer Segmentation, and a Business Performance Dashboard — giving you a strong portfolio to present to employers.

Absolutely. The programme includes 360° Placement Support — covering resume building, LinkedIn optimisation, mock interviews, and direct connections with our hiring partner network of 200+ companies across India and abroad.

We offer a 7-day money-back guarantee from the date of enrolment. If you are not satisfied for any reason within the first 7 days, contact our support team at support@theingrade.com and we will process a full refund — no questions asked.

Real-World Context

Related Case Studies

See how the concepts from this course play out in real companies. Each case study is a deep-dive into an actual business scenario.

Business Analytics & AI
₹1,15,000 + GST₹1,69,000 + GST

Limited time offer

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  • 6 Months · 36 lessons
  • Lifetime access
  • Certificate of completion
  • 7-day money-back guarantee
Skills you will gain
Business AnalyticsIntermediateCertificate

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